Design
Main Identity
The identity of Gangwon Triennale 2021 is expressed and highlighted in the theme of the Triennale, Warm Revitalization. The letters in the middle of the poster are the translated images of the first part of the keywords, WARM. The soft, expanding images of the letters represent the blossoming and reviving energy of life. Hot pink that signifies restoration, rebuilding, and regeneration is used as the primary color to convey the fresh vitality and the spirit of revitalization toward the future, as well as the healing of the catastrophic time of the present.
Color Palette
Hot Pink
MX3142
# FF2A73
White
#FFFFFF
Black
K 100%
#000000
Typography
산돌고딕 네오 볼드 Heavy
Univers 67 Condensed Bold
The English words of the theme were turned into patterns to symbolize the process of healing: separation and generation. The straight calligraphic font is used to demonstrate the commitment to restoration and revitalization. The expanded and transformed images of the letters capture the determination to overcome the challenging time confronting us and pursue the transformation of life and arts.